In This article, we will discuss how to earn money from developing Android apps?
Mobile Application Development has become a booming sector. This rise is due to increase in mobile use. As mobile devices are proliferating, more mobile or smartphone OS have come to market. Earlier we had very limited OS like Symbian (Nokia), Bada (Samsung) for basic mobile phones. As the market moved towards touch screen and smart phones,
it gave rise to many platforms. Some of them are Android, Windows, IOS, Blackberry and much more. As we know one thing leads to others, so with the rise in different mobile, smartphone companies, many mobile platforms came into existence.
So as the proliferation in the number of utility apps in the mobile industry. As there are many platforms the cross-platform formatting techniques are also getting popular. This rise in technology has made a great change in the business world. So as you have witnessed all these developments. It infers that a mobile app developer has many opportunities to earn.
Let’s discuss the steps to how to earn money from developing android apps
1. Choose your platform
Earlier as I have made it clear that there are many mobile platforms. Each platform consists of many Apps. Also, each platform provides tremendous opportunities to earn. Among all the platforms, if we consider the business scenario, Android, IOS and Windows are quite popular. As per the topic, we will discuss android and learn how to earn money from developing android apps.
2. Business requirement
First of all, try to sort out what kind of app you want to develop for your business? A simple utility App to jot down your work report? Or is it a game? Try to sort out different factors by yourself. Also, try taking help from many online sources, friends, and colleagues. Having a good strategy can be a motivating factor to learn how to earn money from developing android apps and earn from it.
3. Learn the technology
You need to learn to code in android. If you know coding, then great. You can start making an app. If you don’t then try to follow www.udacity.com. Udacity is a great platform to learn to code in android. Their tutorials are such that it helps a layman sort out how to start coding.
4. Start coding and testing
After completing all the steps, you will have a business plan. Also, knowledge about the technology. You can start your app coding and testing until you achieve a full-fledged working app.
5. Uploading the App into Play Store
If, you have completed all the steps. You must upload your App to PlayStore. They ask for some nominal fee before uploading.
6. Start earning
You should make an app such that it showcase Google Ads. Through these Ads, you can start earning. But the money you earn from it is very low.You need implement different Android marketing strategies. Let’s discuss it.
How to earn money from developing Android Apps?
Different marketing strategies
In the case of desktop apps, you can upload details about your software on online retails store. Or upload them to websites. But in the case of mobile apps, you have to reliant on people knowledge of searching your app. The strategies mentioned here may or may not work. None of these strategies are guaranteed but are food for thought.
1. earn money from developing Android apps: In-app advertisement
The simplest way to know How to earn money from developing Android Apps? is through In-app advertisement. It is a strategy mostly used by developers. First, they develop a ‘lite’ version of an app with an option for upgradations. In the lite version, they use Google Ad services. By downloading the lite version users get advertisements. To avoid the advertisements the user requires to pay money to the developer to get the upgraded version with no advertisements.
As an App developer, you should register in various Mobile ad networks, if you don’t have a sales person. There are many mobile ad networks such as InMobi, AdMob and much more. These Mobile Ad networks provide easy integration with the apps and help to earn revenue immediately.
You should sign Up with Ad exchanges. The Ad exchanges let its clients register for many Mobile Ad networks. These exchanges let you have more ads to monetize your App.
You just need to add some ad-tags and add ad-slots. These things are nothing for a person who has developed Android App.
This strategy has been implemented by Rovio Entertainment(founder of angry birds).This game is so much popular in the mobile App Market.
2. earn money from developing Android apps: Sponsorship
Sponsorship is somewhat similar to an In-app advertisement, but this approach involves sales person. If your app attracts a specialized section of people, it’s possible that a partner may come for advertising his product through your app. You should be prepared for allowing sponsored content within your app. A decent sponsor always wills to pay more than the cost of individual marketing slots. Before allowing a sponsor, be sure about how your audience response will be towards the content.
3. earn money from developing Android apps: In-App purchases
Another strategy of income through the App is to give it away and charge for additional purchases within the app. Example selling power-ups in the game. Or offering readers some content of a magazine App.
However, this scheme has a technical issue. You need to integrate a payment system into your app. Unlike above two strategies the revenue that can be generated from it is difficult to predict.
It is easy to persuade people, if you have people who like to use your app, to pay more.
4. earn money from developing Android apps: Upgrades
It is the simplest way to generate revenue. This requires offering the lite version of your app for free along with an option for upgradations. If your app is good enough, then the user can think of upgrading it to get an ad-free version. You can charge them one time or on an annual basis
If we consider the technical part, it is simplest of all. You just need to create two apps one free version and another paid version.
You can promote the paid version in the free version and persuade customers to buy the paid version. Moreover , you can cash in easily through this strategy without worrying about marketing the paid version.
5. earn money from developing android apps: Bundled deals
The company in which I work pays for business analytics. To access the info, I need to log in for which my employer pays.
The reason for mentioning it is to explain this strategy. In this strategy, you can bundle up some services with the free version of your app. The user needs to pay to use those services while the App itself is free.
Technically it is easy to do. You need to create an app. Sell it away for free. And the add services which are available online for which the user pays. The merging of a free app with a paid service is good tactics to generate revenue. However, this strategy is not advisable for the game or casual apps.