During my research on job prospects of digital marketing, I have come across many blogs, posts, and article describing SEO as a career. Today I will discuss the pros, cons present in the field of SEO.
In the sector of digital marketing SEO is the most sought opportunity among youngsters. Before diving into in-depth analysis, let’s understand what SEO is first.
What is SEO?
SEO(Search Engine Optimization) is the culmination of arts and science of optimizing web pages. These optimization techniques help your web pages to be found in major search engines like Google, Bing, and Yahoo. This is part arts and part science but wondering why?
Well! The technical SEO section deals with technology and all engineering technicalities like coding, user interface, and information architecture.
While the art part deals with understanding business and the behavior of customers, adding values for clients in the form of products, services or solutions and getting value in the form of leads, sales, and branding.
SEO plays a vital role in escalating online businesses (like Flipkart, Amazon) and offline businesses (like KFC)
Reasons to choose SEO as a career
Increasing demand for getting web pages on the first page of the main search engines has given rise to a proliferation of SEO as a career. The number of websites is increasing in the online marketplace. So for doing great business online, it has become an essential duty for companies to hire an SEO. So Digital Marketing field will produce more job opportunities.
A lot of people have become successful by choosing SEO as a career
Well, the number of individuals who becomes successful just by selecting SEO as a career is enormous. Here I have sorted out some of the SEO experts of international repute who choose SEO as a career.
Neil Patel is an Indian entrepreneur. He started his first organization at the age of 16 and interpreted by US President Obama as one among the 100 successful entrepreneurs. He helped many organizations like Viacom, Hewlett-Packard just by using the power of the internet.
He is the founder and Chief Technology Officer of Hubspot. Hubspot is known as a marketing automation software company. With the help of Hubspot, many organizations got a solution for online marketing like – online networking, blogging, analytics and much more.
SEOs make good money
Professionally Who are doing SEO work make Good Money, SEO can be practiced solo or while working for a company. Nowadays SEO requirements are increased gradually. However, it is very worthwhile to note that an SEO gets compensation equals to or even higher than that of a developer, marketers, and designers. The average salary of an SEO is around $80K per annum.
A solo practitioner can make more money by doing the job of an SEO. Online multiple freelance sites available which provide SEO services from which you can earn up to $50 per hour.
If you have confusion whether you can do it or not, then should try to do an SEO job, and after gaining some experience, you should think of starting your company.
Only web designing is not enough
Many companies offer web design, web development, and Search engine optimization simultaneously because whenever a client hires a company, he also wants his website should be an SEO friendly. If you have a skill of web development along with SEO, then you will be a valuable asset to the company.
On the contrary, many companies also provide the service of SEO only because they think it is wise to focus on one field rather than focusing on multiple areas. If the focus is one field, then success is guaranteed.
Logical step ahead if you have come from advertising or marketing field
The web has changed the scenario of various business operations of companies. If you are working in marketing field or advertising field than having an extra skill set of SEO will be very fruitful for you.
Already people recognize SEO as a career
Though SEO job might not have a certification like CISCO, but many firms are putting their efforts to institutionalize SEO.
Reasons behind emergence of SEO as a career
In the past, getting your web page visible on the first page of the main search engines like Google, Bing, and Yahoo was quite easy. Webmasters and web developers were easily able to get the website visible on the first page. These things were possible because the search algorithms used by the search engine was quite simple.
With the passage of time, search engines started developing their algorithms from simple to complex approach. This, in turn, created difficult for webmasters and website owners to make their site visible on the first page.
It is widely known in the business world that every difficult situation opens up new opportunities. Likewise, webmasters and web developers started seeking professionals who can help out them in bringing the website to the first page of Google Search Engine.
The persons who started gathering ideas to bring sites on the front page and helped the webmasters came to known as SEO professionals, SEO experts.
Overall I will say SEO is not just a career or a job. It is combined form of multiple skills required to bring a website on the front page of the main search engines.
Future of SEO as a career
SEO is a most sought power in the market today. This demand will continue to due to the rise in internet users and mobile users. Competition to make an online presence in search engine has increased. Today many people are digitally aware.
SEO is no longer a career option; it is a must-have skill for making a career in digital marketing.
SEO is an integral part of digital marketing. If you are passionate about writing, blogging, marketing, websites, and learning new skills, then it’s your call.
The best thing about SEO is that you don’t require having high qualification for it. You just need dedication, logic, common sense and ample amount of patience.
As per recent marketing studies, it has been reported that SEO is a very vital aspect for business to get leads. These leads are very important to gather new customers for marketing channel. Hence many companies are coming forward for investing their marketing budget on SEO. More job opportunities for SEO are tending to grow in India. If a person has SEO as a career, then he has a great future.
Because of growing demand in SEO field, many web designers are enhancing their skills in SEO.
If you are new in this field, then it might be somewhat difficult for you if your skills are limited. SEO job is quite challenging. You require keeping yourself updated regarding marketing strategies, latest SEO trends, and search engine algorithm changes.
Ugly face of SEO
Dependent on Search Engine
It applies to any career that there are certain things which will never be in your control. Well! This is the number one rule for SEO. Changing algorithm in search engines is a common scenario. But the worst case scenario is these changes are never made public. So it is cent percent true that even the greatest SEO gurus make an educated guess about how things work. It is very disheartening to learn that even if you work hard to make everything perfect and make your site visible on the front page of search engine, but due to some algorithm changes your site goes 100 pages down. It becomes tough to make the client understand the situation.
No fixed rules
The rule behind working as an SEO is that there is no rule. I meant no written rules. You may follow what may be appearing as a regular but success will be not in your hand. Because search engines algorithm depends on various factors.
Rapid changes in Ranking
Suppose by all your efforts you made it to the top position in a particular keyword, and then it is tough to maintain that rank because you are not the only one, many are applying various strategies to be at the top. This makes taking decision difficult whether to choose SEO as a career or not.
Well! This is not a right to complain about sinking page rank. But the angry customer can start shouting for rating sinking, and this is, of course, your fault.
SEO require patience
An SEO needs a lot of patience because sometimes things don’t go the way he expects. It takes months to move ahead in rating or building many links. But if the work stops in between, then there can be a considerable drop in the rating. So a person who is about to choose SEO as a career ought to be very patient and dedicated towards work when things are not in the way expected.
Reasons for growth of SEO industry
- Increasing use of search engine for collecting information on the web.
- Many favorite brands are using SEO both in India and internationally.
- SEO is being increasingly adopted by direct marketers or traditional marketers.
- Increasing local search requests due to increasing in searches by mobile.
- People trust organic search listing more in comparison to Ads.
- Google searches are using features like geo-targeted and demographic targets.
So above discussed points are boosting factor regarding the development of SEO as a career.
SEO as a career in India
The best part of SEO is that the opportunities are unlimited. You can select it as part time or full time that depends on your choice.
Few career opportunities to consider
- Start working with a start-up company or established the company as SEO
- can work for multiple companies
- start freelancing and work on various SEO projects
- make your company
- launch various blogs and start earning by affiliate marketing
- you can also provide SEO training or join an SEO Academy
job profiles, designations and job categories available in India
Many job profiles and names are available in large and small firms for professionals who choose SEO as a career. Some of them are:
- SEO Trainee
- SEO Analyst
- Jr. SEO executive
- Sr. SEO Executive
- SEO and SEM specialist
- Link Building expert
- SEO Project Manager
- SEO Consultant
- Freelance SEO Consultant
- Ad words Specialist/PPC Specialist
- SEO Trainer
- Analytics Expert
- Digital Marketing Manager
The various job categories available in the field of SEO are as follows
- Web Design
- Business Management/Development
- Paid Search/PPC Management
- Link Building
- Public Relations/Reputation Management
- Event Management
- Offline Marketing/Advertisement
- Organic Search Engine Optimization
- Social Media Analyst
- Web Development/Programming
- Web Design
Earning of SEO professionals
The average salary for fresher who chose SEO as a career is in between Rs.1.8lacs – Rs.4 lacs per year. It depends on many factors like job profile, location, knowledge, role, skills, and experience. A person can earn Rs. 50000 per month with prior 4 to 5 years of experience. Acquiring skills like content marketing, Google AdWords and Google Analytics a person can earn in between Rs.50000 to Rs.150000 per month. The range may differ on the basis of the company, education, and position.
If a person becomes a freelance consultant + Blogger + Content Writer + affiliate marketer then he can earn a decent amount and enjoy a good lifestyle.
If you are searching for a stable, high paid salary and challenging Career, SEO is just for you and the right time to act for it is now.
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