In this article, I am going to discuss Web marketing trends and different career perspective in this field.
The latest and quickest means of communication is possible through digitalization. The word digitalization itself symbolizes the use of technologies into everyday life. Currently, India moving towards digitalization under the leadership of the Honorable PM Mr. Narendra Modi. So the marketing strategy has moved from normalized means to digital means. Every small business is trying to make their online presence. This new strategy of marketing is called digital marketing. DM (Digital Marketing) involves marketing through the web, e-mail, mobile and social media. These means are for marketing activities and programs. These programs are to improve the image, raise awareness, to provide services and to draw out sales of products.
Mobile marketing is basically online marketing through consumer’s cell phones, smart phones etc. Website marketing is also known as internet marketing. In Web Marketing, websites are used to create awareness through blogs and to drive product sales.
The latest research report on web marketing trend and career perspective state that around 1.5lakhs jobs will be created if the awareness about web marketing trends is increased.
The main medium for digital online marketing communications is search ads, mobile marketing, websites, viral marketing, e-mail, blogs and social media. The growth in the varieties of online options means companies have many sources for sending tailored message or information. These messages are made by reflecting customer interest and behavior towards a particular product. So these messages or information easily engages customers. The latest web marketing trends show much growth in marketing through digital media i.e. Web and Mobile in India and Globally. The traditional media advertisement trends showed less growth as compared to digital media.
Present online technologies help brands to target customers selectively based on the previous internet browsing. Through social media marketing, businesses can target customers based on age range, interest, location, gender. Customers always get to see similar products advertisements based on the internet browsing history. This helps business to target customers which they feel will be beneficial to the company. This capability of marketing was limited. The capability is getting boosted in this digital era.
Web marketing trends are being witnessed in most sectors such as airlines, retailer, manufacturing, telecommunications, banking, tourism, insurance etc. Digital communication is being used by 43% of world population. In India itself, internet using populations are around 30%.
A study report has predicted that Digital communication users in India will be 500 Million+ by 2017 and most of them i.e. around 80% of them will be online via Mobile Phones. It took India around 10 years to increase internet usage from 10M to 100M among its population, while 3 years to increase from 100M to 200M and just 1 year to increase from 200million to 300million.It shows India’s growing internet usage.
Facebook has around 110 million+ users in India. India is the 2nd smartphone marketplace. It has surpassed the US. If we compare the number of smartphone owner and laptop owner, then numbers of smartphone owners are more in India.
The latest web marketing trends provide plenty of job opportunities in varieties of organizations.
The availability of various kinds of works along with job profiles makes Web marketing career as a great opportunity to move forward.
Digital Marketing and Advertising Agencies:
The age old traditional advertising agencies are providing digital marketing aka web marketing services. This is happening due to the latest Web Marketing Trends. There has been a proliferation in the number of such agencies. There are many small, medium and large web marketing agencies. These agencies provide services like SEO (Search Engine Optimization), SMM (Social Media Marketing), Email Marketing, SMS marketing and much more.
A brand leveraging Digital Marketing:
This has provided an individual opportunity to earn as a freelancer by redirecting the web traffic towards a particular brand or organization. Digital marketing is a good leverage for freelancers who work as an e-mail marketer, bloggers, and web-designers.
Digital Marketing Tool/ Platform Company:
One of the good opportunities is to work as a digital marketer in a platform or tool companies. Some of these companies are Google, YouTube, LinkedIn, Facebook, Twitter, Adobe etc. The work atmosphere and learning are quite different as compared to work atmosphere in a brand or an agency.
Apart from working as a full-time digital marketer in a company, a digital marketer has an option for working in home/as a freelancer within the industry.
Based on individual’s experience, non-technical and technical skills such as analytical skills, communication, and creativity, I have jotted down some of the job profiles available in the field of Digital Marketing.
1. Search Engine Optimization (SEO):
As an entry-level operative one can join as Digital Marketing Executive in an organization. The individual has to work under a team leader or manager. This depends on the company. A Digital Marketing Executive performs various tasks such as testing, SEO, content development, research and much more. The job responsibility of a Digital Marketing Executive while doing SEO is to improve the rank of web pages. As the web page rank improves, the visibility on various search engines like Bing, Yahoo, and Google improves. Optimizing Webpages is one of the vital aspects of DM (Digital Marketing).
2. Search Engine Marketing (SEM):
The work of SEM specialist is to increase the visibility of web pages. This is done through advertising and sponsored placements. As an SEO specialist one should know how to buy traffic via paid search listing, how to run campaigns. How to increase the visibility of web pages on search engines through paid search listings.
3. Social Media Marketing (SMM):
Social Media provides companies a platform to make their presence online. There are three main platforms in social media (a) blogs, (b) online communities, and (c) Social networks like Google+, Twitter, Facebook, LinkedIn, Pinterest and others. A popular blog creates influential opinion providing leaders.A good digital marketer knows how to harness the power of social media.
4. Email Marketing:
Email Marketing allows marketers to communicate and inform customers. This happens at a very little cost of the direct mail campaign. E-mails are a good medium to sell goods. It is always important to engage leads and customers for the sake of brand. It has become policies of companies to inform their leads and customers about new products and any details which are worth sharing to keep them updated. They send messages via autoresponder; email campaigns, periodic newsletters to its subscribers.
5. Mobile Marketing:
Nowadays, People among all age groups are using mobile phones. Mobile marketing strategy is to provide instantaneous promo offers, updates, and information related to customer’s interest. Mobile Apps nowadays use various marketing functions such as entertainment, adding convenience, In-app purchases, In-app advertisements, social value, and incentives.
6. Web Analytics:
It is a very important and interesting aspect of Web Marketing trends. It involves traffic analysis, enhancing the web traffic and business and market research. For example, if you want a good insight about your website about how it’s working, then Google Analytics is one of the good tools.Moreover, Many content marketers (around 40%) in India use visual media and infographics to showcase their content.
It is projected that In 2020, Digital buyers are going to increase to 70.7%. The marketing strategy tide is towards web marketing as compared to conventional means of marketing. Blogs, website, social media and newsletters will dominate the internet world by the digital marketers for sharing content. You may have realized while buying products from E-commerce sites that customer’s feedback, comments towards a product are very important for the sale of a product.